Archive for category: Marketing
Almost every industry that uses visuals in today’s world can benefit in one way or another from using drone photography and video. Whether it’s creating content for marketing materials, performing inspections, managing crops, Real Estate, or capturing your wedding, drones provide a quick and cost effective way to capture amazing aerial visuals.
Here are just a few industry examples of how Drones are changing the game
Drone Footage for Real Estate
So what exactly does drone real estate photography entail? It an act of capturing high-resolution pictures and videos from portable air devices, more commonly known as drones. Drone photography provides more freedom to photographers and videographers to capture objects from such angles that would not have been possible otherwise.
Drone Footage Is Impressive
Numerous studies have proven that consumers are more likely to engage in drone photography. The rapid innovation in technology is directly affecting business landscapes in general. Be it real estate or any other industry for that matter, the significant role of technology in consumers’ lives is bringing a significant impact on businesses as well.
Now is the time when approx. 86% of homebuyers prefer to watch videos when short listing sites to use. There are plenty of benefits of using drone photography for real estate businesses and some of them are as follows:
Modern Content And Price Tag
With aerial photography your listing will stand out from the crowd with the best look possible. You can easily show off the surrounding landscape and neighborhood. Don’t let your listings get stale. Drone footage gives the listing a modern touch that can’t be replicated with traditional methods. Your potential clients will instantly receive a perception of style and luxury helping increase your listing price. Every product can benefit from better packaging and marketing and real estate is no exception.
Adaptable For Multiple Platforms
Be it print media or digital media, your content can reach your target audience through any medium you like. Even though engaging content on social media, sites such as Facebook, Twitter, Instagram and so on, is 3 times more likely to be shared, but print media, such as newspapers, digital brochures, flyers, and so on, have proven to be an effective medium of influencing the audience as well. If you are on the construction and development side of things, aerial footage is a must for your investors and potential clients.
Previously individuals would go through the ordeal of hiring helicopters, and then pilots to fly professional photographers around the vicinity to take the desired photographs. That will result in significant expenditure and inconvenience for individuals and photographers.
Fortunately, drone photography has significantly simplified the whole process, making it considerably more reasonable at the same time. Over the years aerial photography has proven to be much more budget friendly as compared to old school photography.
First come first serve rule is particularly true with respect to business strategies. Since drone photography is still relatively new, real estate businesses that have, and will adopt this as a marketing strategy are more likely to realize greater benefits from it, as compared to businesses that will eventually follow this trend later on. The use of drone photography will not only attract more customers, but it is bound to generate more business opportunities as well.
In short, aerial photography generates numerous benefits, especially for the real estate industry. They have the potential to capture any angle that business owners would like to highlight in their property campaigns, and the convenience to take place as per the individual’s discretion. Nowadays drone photography is gaining popularity in diverse areas and for good reasons that we have explained above.
Drones in Construction
If you’re running a construction business, you have probably heard about how aerial photography or videography is impacting complex site operations, survey procedures, calculations, and site evaluations. Drones are increasingly becoming popular because companies can use them for a myriad of recreational and business purposes. Let’s explore the benefits of using drone technology in your construction work.
Drone Photography Is Essential For Project Planning
Oftentimes, site managers find it difficult to evaluate the construction site or progress. Using drones to capture an aerial view brings clear images of the proposed site. In addition, the videos you will get from a drone will provide you with the best details for logistics and production planning. Other than this, photos and videos of job sites taken from sky heights are assisting in evaluating and digitizing the locations for construction purposes. It further allows businessmen to make the right decisions regarding their businesses.
Drones Provide Vital Visual Data For Site Inspections
Inspecting a construction site is not only a time-consuming task, but it can be dangerous too. By allowing aerial photography or videography, drones provide you with a more accurate view of sites in the easiest way.
You can safely perform a visual inspection of various areas, which would otherwise involve high-risks to one’s health and life. Your site managers can watch the footage of the job site safely from their offices. For instance, you can monitor site progress, plan the construction, and make the building process more efficient.
Building Surveys With Drones
Being a site manager, you already know that building surveys involve detailed visual inspection of roofs to determine the building’s condition. Most site instructors or managers find it quite tricky to get access to a roof.
Also, they require ladders or cherry pickers to conduct a survey of the building’s top, which is costly and time-consuming. Using a drone to perform a survey of your building can save both money and time. Furthermore, it mitigates safety and health risks that are usually involved in surveying a roof or accessing dangerous areas. Drones are now being heavily used in the insurance industry to help mitigate risk.
Drone Footage Provides Projects Progress Reports
Preparing construction progress reports to record the progress of your job site is quite tricky. Of course, it requires data which you will need to collect from the job site. Without the use of drones, the process will require a lot of time and expense to reach completion. However, a regular drone can help speedily record the visuals of project progress. Insurance providers, both on the property and the workforce may want to see routine inspections done with drones throughout the course of the project.
Drone footage for Concerts, festivals, and Events
Drones have made aerial photography and videography easier than ever, and allow more businesses to access the benefits it offers. Unlike regular photography, aerial photography captures scale, scope, and a new perspective that is captivating for a viewer.
Similarly, it’s the best way to capture the magnitude of a concert, whether you intend to use it for marketing purposes, or want to create an impactful video of a large-scale concert. Here are some of the reasons why you should consider hiring a drone operator for aerial photography, for an upcoming concert.
Drone Photography Shows The Scale And Audience Attendance
For any musician, band, or performer, the scale of a concert and the attendance by an audience is a critical factor for growth in their musical career. At first glance, there’s no way to objectively measure viewership, which leaves much room for guesswork. However, with aerial photography, it becomes much easier to view how many seats are filled, and it differentiates between a show that’s almost sold out, and one that’s half empty.
Drone Video Has An Impact
Regular videography from a single angle doesn’t have as much of an impact and can give a distorted view to people who view the images or video. Comparatively, drone photography shows a musician’s impact on the audience during different periods of a concert i.e. during their entrance, dance breaks etc. Whether fans hold up signs or lightsticks, an aerial view makes it easy to see their excitement.
Aerial Photography Gives A Bird’s Eye View
Usually, videography from concert includes multiple snippets that switch angles far too often to keep a person’s interest. A focused aerial view slowly transitions from one angle to the next, so the viewer can observe multiple things at once, all from a single frame; what is the band doing, how are the members performing, what are the fans doing etc. Always make sure and hire an FAA Certified drone pilot for your event.
Market Upcoming Events With Drone Videography
Marketing concerts has become less of a matter of showing individual members of the audience. Now, it’s all about showing impact and having influences on potential audience members. By giving an aerial view of a grand-scale concert, it can emotionally impact enthusiasts and hardcore fanbases to attend the event. By giving the viewer a subtle message that ‘you can be a part of this crowd’, you directly influence their decision to attend.
Makes A Great Addition To Portfolios And Social Media
When selling an album or complete package that includes a concert tour movie, bands or musicians can leverage aerial footage and images to compel their fans to buy it. It helps in delivering multiple messages about the scale, viewership, and audience at the same time. Of course, it’s also acts as a great strategy to acquire new members in the fanbase.
There are a good many ways how hiring aerial photographers and videographers for an upcoming concert can benefit you and these are just a few to name. It boosts your audience engagement and influence tremendously, allowing you to profit more from future ventures. If you are the event owner you may strongly want to consider getting insurance for your filming.
Drones in Tourism
The tourism industry is quick to adopt new technologies. It is not surprising to note that marketers find new ways to promote different tourist destinations, all over the globe. Videos continue to sell more than stills and texts, and that’s why drones add a new dimension to travel videos.
Thanks to drone technology, it not impossible to produce affordable aerial videos and photographs to promote a destination. Aerial videography is pushing today’s videographers and marketers to experiment with new trends and shooting techniques to offer a unique view of a tourist attraction or resort.
Drones are everywhere. From covering live footage to capturing wedding events, no video or photography session is complete without including aerial videography. These cute little flying robots are readily available in all specs, designs, and sizes. Not only they are easy to use, but drone cameras also offer unlimited commercial potential to take tourism marketing to a whole new level.
For that reason, we continue to witness stunning ground and aerial shots to showcase the best attractions of any city, country or island.
Drones are currently used to create video content to promote resorts, famous destinations, hotels, and luxury guesthouses. Hotels and companies usually outsource the production process to produce professional aerial films for expanding their business.
Benefits Of Embracing Drone Technology
The first reason to use a drone for promoting tourism is the massive views and landscapes you can capture. The world suddenly unfolds itself as you ascend a few hundred feet in the air. There’s nothing that you can’t shoot with a drone camera. Oceans, deserts, mountains, forests, and cities, the possibilities are endless.
The fact is that drones let you capture what would otherwise be impossible. You can shoot a climber climbing a surreal route or a kayaker running a waterfall. What could be a better way to promote the most beautiful spots in your country?
Thanks to increasing popularity of virtual tourism, many companies are working on VR technology assisted presentations of some of the most popular tourist destinations. Thanks to virtual tourism, anyone can experience the magic of exploring the exotic Sahara desert or the thrill of scuba diving in the crystal clear waters of Peru, as if they were there!
Drone technology facilitates virtual tourism and encourages people to get out of their comfort zone to experience the real deal. Nothing can beat the spontaneity and the human interaction of real tourism. However, the dynamic presentation and dramatic videography captured through drone cameras are sure to attract tourists who are looking to explore their leisure and dream destinations.
Contact us today to find out how we can help you leverage drone technology for your business.